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Case Study: LUSTER'S PRODUCTS, INC.
MY ROLE
Marketing & PR Consultant
MY KEY RESPONSIBILITIES
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Consulting Marketing/Communications Department
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Developing Public Relations & Social Media Campaign to Drive Awareness to Luster's Products Inc. new line of "Shea Butter-Coconut-Oil" products
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Develop National Media List, Build and Nurture Relationships with Media Contacts, Distribute Press Releases & Media Advisories, Conduct Follow-Ups for Beauty Blog Features, Social Media Product Reviews, Interviews, Event Write-Ups, etc.
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Lead Content Marketing Strategy for Company Blog, Social Media, and Email Campaigns
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Articulating Luster's Products Inc. Brand Messaging & Industry Positioning a beauty staple trusted by African-American families since 1957.
ITEMS I MANAGED
Annual Marketing Plan, Media List Building, Content Strategy, Email Marketing, Integrated Digital Marketing Campaigns, Social Media Marketing, Brand Management, Copywriting, Brand Messaging, Public Relations, Influencer Marketing Campaigns, Event Planning & Event Marketing, KPI's & Quantitative Measurement
MY STRATEGY
I created a content marketing plan to drive brand awareness and increase visibility for Luster's Products Inc. My strategy consisted of sending blog topics and media pitches to our list of media contacts. I also developed video blogs and product reviews to announce Luster's new product lines. I helped develop social media content, captions, and hashtags to build conversations and engagement among beauty influencers and experts in the beauty industry. I developed, planned, and executed national beauty events and mixers in all major markets across the U.S. to increase product awareness and product sales.
MY RESULTS
I helped execute a successful re-branding launch for Luster's Products Inc. The company increased global product sales, merchandised wholesale store orders, and digital engagement for their new line of innovative natural hair care products.