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Case Study: A Swift Connect
The Marketplace for
Black Designers
Connect with the best black creatives all over the world to scale your business. We turn your dreams into realities through our designs.
Project Summary
Our collaboration with A Swift Connect encompassed the creation of a robust and actionable marketing plan, laying the foundation for their journey towards effective market penetration. Guided by a strategic vision, we meticulously formulated a comprehensive brand strategy that spanned tone, voice, identity, design, and more, creating an immersive experience tailored to their target audience.
As a trusted social media advisor, we provided invaluable insights that steered their online presence toward engagement and resonance. To amplify their market impact, we developed a highly effective ad campaign, strategically leveraging captivating graphics to enhance visual engagement.
Beyond marketing, our partnership extended to pivotal startup development. We worked closely with A Swift Connect to refine their business model, fostering a long-term strategic vision that would facilitate sustainable scalability. Our multifaceted approach resulted in a harmonious blend of strategic marketing, impactful branding, and holistic startup development, propelling A Swift Connect toward a trajectory of growth and success.
Our Role
Growth Marketing Manager, Brand Accelerator, and Startup Mentor
Items We Managed
2022 Marketing Plan, Startup Development Roadmap, Content Marketing Strategy and Keyword Analysis, Digital Marketing Strategy, Brand Building, Facebook Ad Campaigns, Website Development, Website Design, and Website Content & Messaging
Our Results
The Blueprint Haus Agency had the pleasure of managing the advertising, branding, and marketing efforts for global creative design firm and brand consultancy, A Swift Connect. As a part of our partnership, The Blueprint Haus Agency was primarily responsible for developing the firm's go-to market strategy, digital brand launch campaign, PR strategy, content development strategy, growth-focused marketing plan, and strategic partnerships development.
As a result of our market research, industry recommendations, and overarching digital marketing and public relations strategy, A Swift Connect is currently in the process of rebranding and relaunching one of the most successful Black-owned start-up companies in the Chicago tech space.
Our team of marketing and branding experts took A Swift Connect's previous business model and reinvited an executable plan of action that would drive market growth, reach ideal target customers, increase profit margins, and improve the company's conversion rate.
Together, we developed key objectives and performance metrics to measure impact, reach, and market growth - each aimed to drive brand awareness, visibility, and market demand for a rising leader in the global tech industry.
