Our team conducted a comprehensive analysis of the target audience, including the Black alumni community, to gain insights into their preferences, interests, and needs. Based on this research, we developed detailed communications plans and integrated digital marketing strategies. We coordinated PR planning efforts to showcase the accomplishments and success stories of Black alumni through various media channels. Our agency conducted media outreach and managed media relations to secure positive coverage and raise awareness of the Black alumni community. We also played a key role in branding initiatives, ensuring that the Black Alumni Board's identity aligned with Loyola University Chicago's overall brand image.

Additionally, we conducted a competitive analysis to identify unique opportunities and positioning within the higher education landscape. We developed engaging social media content to foster engagement and interaction among the Black alumni community. Furthermore, we provided event planning support, organizing meaningful and inclusive events that celebrated the achievements of Black alumni and facilitated networking opportunities. Our agency also engaged in partnership outreach to collaborate with other organizations and individuals who shared similar goals and values. Lastly, we utilized creative design to enhance the visual appeal and impact of various communications materials.