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Case Study: KCRW
Client Overview
KCRW is one of Southern California’s leading public media organizations, serving millions of listeners through news, culture, music, and community-driven programming. As part of her Executive MBA program at the USC Marshall School of Business, Blueprint Haus Agency Founder and Chief Executive Officer, Genesis A. Emery-Foley, collaborated with a multidisciplinary consulting team to develop a donor growth and retention strategy designed to strengthen donor engagement, improve retention, and support long-term fundraising sustainability.
Our Role
Strategic Marketing & Donor Growth Consultant
Items We Managed
Brand Strategy, Integrated Digital Marketing Strategy, Sales Development & Demand Generation
Our Approach
Genesis A. Emery-Foley, Founder of Blueprint Haus Agency, participated in a strategic consulting engagement through the USC Marshall School of Business Executive MBA program, working alongside a multidisciplinary team to evaluate KCRW's donor growth and retention opportunities.
The team conducted audience research, donor behavior analysis, and market assessment to better understand the factors influencing donor acquisition, retention, and engagement. Research findings revealed that transparency, impact communication, and emotional connection were among the most influential drivers of donor support and long-term loyalty.
Based on these insights, Genesis contributed to the development of a comprehensive donor growth strategy that included audience segmentation, messaging refinement, donor lifecycle communications, digital fundraising optimization, and a multi-channel engagement framework designed to support sustainable donor growth and retention.
Key Outcomes
Through this strategic consulting engagement, Genesis and her team delivered a comprehensive donor growth and retention roadmap designed to help strengthen donor relationships, improve audience engagement, and support long-term fundraising objectives.
The project produced actionable recommendations around donor communications, audience segmentation, fundraising optimization, and transparency-focused messaging strategies. These recommendations provided KCRW with a structured framework for enhancing donor loyalty, improving conversion opportunities, and building a stronger foundation for future supporter growth.
