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Case Study: CHEF TIFFANY COOKS
MY ROLE
Brand & Marketing Accelerator, Growth Expert
ITEMS I MANAGED
Brand Identity, Brand Management, Annual Marketing Plan, Brand Photoshoot, Videography, Logo Design + Development, Partnership Marketing, Start-Up Development, Social Media Content Strategy, Blog Content Development, Website Design + Development, etc.
MY RESULTS
When I first started working with the owner of Chef Tiffany Cooks, I immediately identified key areas of improvement needed for the brand’s overall success. It was evident that the brand was in need of operations management, marketing, business development, and an immediate brand makeover.
I helped redesign the company’s website, created a content marketing strategy to intrigue prospective customers and create a sense of community buy-in, and taught the business owner how to better organize her business operations and scale!
Tiffany took my marketing advice, followed my business recommendations, and allowed me to strategically reposition her brand and build her loyal customer base.
Since then, Tiffany’s company has seen significant growth and has honestly achieved a great deal of success.
She has secured over 25 new state contracts and brand partnerships in the past 3 months.
She is also no longer just a local chef working out of her home. She now has a full commercial kitchen; a dedicated team of sous chefs, personal assistants and delivery drivers; a marketing budget, and best of all she was finally able to quit her full-time job in exchange for full-time entrepreneurship! And she’s just getting started!